We find the stories that
help your project and
brand succeed
Who we are
We’re a qualitative research firm with expertise in the Black American consumer market. As we see it, truly effective qualitative research goes beyond asking questions on a discussion guide. It’s an art that engages respondents and encourages them to reveal their honest opinions about products, brands…and life.
Our mission
At the heart of Black Raspberry is the belief that every person has a story to tell. We are committed to establishing a meaningful connection with every respondent we meet in order to uncover and explore the relationship between their stories and our clients’ brands.
Black Raspberry brings to each client a wealth of research experience that spans a wide array of product categories
We provide results that create an impact – no matter the size of your company or project
Not just Black consumer research
Researching the Black American consumer market is far from all we do. We have conducted hundreds of focus groups, ethnographies and IDIs with general market and multicultural consumers as well.
No matter the racial identity of our audience, our focus is understanding what they do, how they feel, what matters to them and, most importantly, WHY.
